Larry Krantz was the Executive Director of the Storage Systems Research Center. In this role at the SSRC, he was responsible for building industry awareness and participation in both the UC Santa Cruz research programs as well as the Industry Affiliate programs located in Silicon Valley. Larry brought with him over 30 years of industry experience as well as 10 years of non-profit experience. He remains active in several non-profit organizations including the SNIA in his role as Chair Emeritus and current Chair of SNIA International.